I don't know who thought up the brilliant idea to put plastic around air and sell it, but kudos to that person. They are probably very proud of themselves.
How did it happen? What was that first conversation like? I am sure that there is some extremely funny comedic potential there that I can't quite conjur up. Maybe Lowery can. Or Cook. Or Bagby.
Seriously, can there be a more brilliant way to make money than selling air?
We've got bottled water? We have captured light and can spread it around. What about darkness? How could we sell darkness? What could that be used for?